Expected to reach 1.8 billion users by 2022, TikTok, burst into the social media scene in 2018 and became an instant hit. It’s important to understand how it works to know how to get more views on TikTok. Today, everyone knows the app is one of the most used apps in the world, but how does it work?
TikTok allows users to create, watch, and share videos of 15 seconds or even 3 minutes long. Although it was initially intended to be a musical app, like Musical.ly, people are now uploading all kinds of videos, not only dance routines.
While making their videos, users have access to many types of filters and sounds to use. They can even create their own filters or sounds for others to use. On top of that, people can like, save, share and react to videos that appear on their screens.
Having views on TikTok is the most important thing on the app. But, what exactly is a “view”? A TikTok view means that someone has watched your video. A view is counted whether the video was watched entirely or for just a moment.
However, if your video has 100 views, it does not mean that 100 different people watched your video: it means that your video was watched 100 times. For example, if one person watched your video 10 times; it would count as 10 views. Nevertheless, if you watch your own video, it does not count as a view.
If getting views sounds like something easy to achieve, why am I not getting any views? The thing is that not everyone gets to see your video.
If you have TikTok, you know that there are two different menu items on it: the “Following” page and the “For You” page.
On your Following page, the only videos that appear are the ones from the users you follow. But, on your For You page you have the opportunity to see videos created by users that you don’t follow and people you don’t even know – these videos are the ones that TikTok thinks you will like, taking into account the videos you liked in the past, and they usually have many views. If any video can appear on your For You page, why don’t your videos appear on other For You pages?
This may happen because your videos are not prepared as much as other ones with thousands of views, you don’t use hashtags, you don’t tag people, you don’t make trends or participate in them or you don’t use viral sounds or filters. But worry not, we will explain to you more about how to get more views shortly.
Of course, everyone wants to be recognized by TikTok users, but do you know the other benefits of having many views?
Users who create good quality content and upload lots of videos can get rewards from TikTok. The app has a Creator Fund that pays around $0.02 to $0.04 cents for every 1,000 views. To participate in this, you have to meet certain requirements:
“Users must be 18 years or older, be a legal resident of one of the 50 states, District of Columbia, or the territories and possessions, of the United States, meet a minimum following threshold of 10K authentic followers, have accrued at least 100K authentic videos views in the last 30 days, and post original videos in line without Community Guidelines”.
Buying TikTok views is not a great idea. Why? Because TikTok can detect if you bought them just by looking at the type of users that viewed your content and the sudden increment. Yes, your views will increase, but, in consequence, your reputation on the platform will decrease. Advertisers that offer or sell ads use fake accounts or even bots to view your videos, these views even though they count, are not as valuable as genuine views.
Instead of doing this, we have gathered together 10 key strategies you can follow to boost your TikTok views!
A hashtag is a key factor in how TikTok helps users discover new content. Those who watch a video with the same hashtag as yours, are likely to see your video as well. Your video can also appear on people’s For You pages if you include #FYP and #ForYouPage.
Videos that look more professional when it comes to having good lighting and good sound. These videos will have more views than when content is difficult to see or hear. People are more likely to enjoy and watch whole videos that look and sound good, even if they are made in a bedroom setting!
If you are using TikTok, I’m sure that you are using other social media apps. Promoting what you upload on TikTok on other apps, makes people see what you are doing. By doing this, you might attract the audience and gain more views or even followers. To avoid wasting your time publishing on each platform, you can use social media management tools to schedule your posts on several platforms at a time, guarantee to save time! You can use Creasquare for free with up to 5 accounts, and you will get access to many more features including scheduling.
The key factor to being known by others is interacting with them. TikTok allows this by having the option of doing ‘duets’ with other videos. Dueting videos helps you interact with strangers and gain recognition from their followers or other users.
People will see what you duet and they may be interested in your thoughts about other videos – another way of getting more people to follow you or just see your content.
To get more views on TikTok, you have to see what others are doing. This is the same as making new friends. It is like trying to be part of a group of people and see how to achieve that: see what they like, what is good, what is bad, etc.
Using viral sounds and filters helps you be part of what is seen or liked nowadays. It helps you fit in. So, if you are up to date with viral sounds and filters, it will make your video more known by others.
Dueting other videos can contribute to getting you more views, but if you want to optimize your success, commenting and sharing videos with others gives you the opportunity to interact with more people and be seen.
If you comment or like other users’ comments, it will make you more relevant in videos and people will interact with your comments as well. Imagine having thousands of likes in a comment that you posted in a stranger’s video because you caught their attention: it will give you more recognition and people will visit your profile!
There’s always a right time to post something. Whether it is on TikTok, Instagram, or other social media apps, posting at the right time will guarantee you more views and engagement.
Audiences tend to use social apps at a similar timeframe. We want to know what time this is, to ensure that our video will be most successful and reaches the broadest audience possible. A good video posted at the wrong time might turn into a bad video.
This is a topic in itself and we will make an entire blog post on how to find the right time to post on social media in the coming weeks, stay tuned to our newsletter to know when it’s released!
Using automation, like Creasquare scheduling and publishing features is a great idea if you want to make sure to always post at the right time.
If you want to get more views on your videos, you need to have consistency! What does this mean? Posting videos every day, or even more than one video per day, will get you more exposure and more views on your profile. The more videos you post, the more relevant you are. This being said, never compromise your quality to reach publishing targets, that would unfortunately hurt your efforts.
For example, posting several videos about “different ways to work out” will probably boost your chances to appear on For You pages. Some will blow, some will get lost, that is the game – let’s rather focus on get some to blow!
The most important factor is being creative. People will want to see more of your videos if your content is original. Your job is to capture the users’ attention with your creativity. People are not interested in seeing videos that are boring or feel like deja vu. They want brand new content.
So take risks! Combine originality with the preferences of your target audience to catch their eye.
Yep, SEO is coming to TikTok! According to Forbes, TikTok is now used as a search engine. So use your captions wisely – you have up to 150 characters to write something that will ensure you are found. If not for that purpose, captions add an extra layer of content to your overall post!
For example, if the video takes a few minutes to load and does not have a captivating caption, the user watching is most likely to skip the video. Instead, if you have a fascinating caption, the user will want to watch the video and see what it is about.
Now that you have all the information and tips you need to get more views, we encourage you to try them out and do your best to achieve them. Remember that the most important thing on TikTok is being original and creating entertaining content. After all, people use the app to distract themselves and have a laugh, so, connecting with your audience through funny content will make your content more successful. We challenge you to track your views before and after you try what you learned reading this article, we bet you will be smashing it!
You should be all set for a great start. Check out our other articles here to discover more tips to grow your content creation business!